Lionsgate continues rolling out restricted material for Kick-Ass. As I've written about in past articles they are faced with the necessity of displaying the nature of the film which is explicit with language and violence. That hasn't come across well in the advertising for general audiences however the restricted clips and most recently the red band international trailer have delivered it much better. Today brought the release of the domestic red band trailer. The movie is based on the comi...

As the release of Kick-Ass grows nearer the question still remains how it will be marketed. Based on the comic book about regular people with no powers acting as superheroes it has become one of the most buzzed about movies on the horizon. The first teaser and then full trailer seemed a little soft being unable to get across the violent and bloody nature of the film. Given that it will be a hard R rated movie that makes the trailers difficult to produce. Now we have the red band international ...

Knowing they have what very well could be a huge hit on their hands Lionsgate continues to churn out media for Kick-Ass. This is a more well rounded trailer than the first but still proves it will be difficult to get across just how violent and graphic the movie actually is. Hopefully they'll be able to release a Red Band trailer in the near future. The buzz surrounding Kick-Ass is off the charts so it will be interesting to see the build up and how the marketing is handled as its April 16th r...