Kick-Ass Narrowly Wins at the Box Office
Kick-Ass was able to scrape by How to Train Your Dragon for the top spot at the box office this weekend. The comic book adaptation pulled in just under $20 million, beating out Dragon by just $200K. That movie continues to drop at an extraordinarily low rate as word of mouth has carried it well since release. Kick-Ass hopes for similar results in coming weeks.
The internal multiplier (Friday vs the weekend total) for Kick-Ass was 2.64 which is encouraging for a movie of this nature and show...
Date Night Pulls Off Slim Box Office Victory
It was expected to be a close race at the box office this weekend and that is exactly what we got. The Steve Carell-Tina Fey comedy Date Night squeaked out a first place finish with a little over $27 million. Wide spread appeal to both males and females provided strength and both Carell and Fey have delivered solid openings in the past.
Last weekend's winner Clash of the Titans fell an expected 56% to just under $27 million. It has now collected $110 million but long term prospects are not ...
Clash of the Titans Delivers Big Weekend But Shows Signs of 3D Fatigue
As expected Clash of the Titans easily topped the box office this weekend as it took in $64 million which includes late shows on Thursday night. This actually puts it at the low end of industry expectations but almost precisely where I predicted it would finish. It is a solid opening but not as spectacular as some were looking towards. It saw steeper drop-offs than usual from each day to the next.
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How to Train Your Dragon Wins The Weekend
The animated film How to Train Your Dragon opened well with $43.3 million over the weekend. The Dreamworks Animation production has been loved by critics and audiences and opened right within the range of industry expectations. I thought it had the potential to do better though, as inferior family films have been able to approach or exceed $50 million. There were also the increased ticket prices that went into effect this weekend which could have contributed to larger numbers.
Is it the fir...
Alice in Wonderland Easily Wins 3rd Weekend
As expected it was another box office victory for Alice in Wonderland which cruised to $34 million to take its cumulative gross to $265 million. That is an incredible take through three weeks, and shows the strength of the 3D draw especially. Alice though will take its first hit next weekend when How to Train Your Dragon arrives, which will steal away many of its 3D theaters and family base of moviegoers.
Exceeding industry expectations was Diary of a Wimpy Kid which made over $21 million. ...
Alice In Wonderland Wins Second Straight Weekend
As expected Alice in Wonderland came in #1 having fended off four new entries in theaters. All four of them actually came in under industry expectations but in the same order that most expected. Alice has now made over $200 million but will have only one more weekend with most of the 3D screens.
Green Zone, the Matt Damon and Paul Greengrass re-teaming, came in under $15 million despite a strong marketing push and ties to the Bourne franchise. Reviews have been mixed (mine will be up today ...
Huge Opening Day for Alice In Wonderland
Showing just how much impact 3D can have on an already high interest film, Alice in Wonderland opened to a massive $41 million on Friday. That puts it on track for a weekend take of around $115 million. The Oscars could slightly impact its Sunday gross.
With this the film has broken the record for the biggest opening day for a non-sequel and now has the second biggest opening day of all-time behind only Twilight: New Moon. Blowing by the expectations that pegged it in the $60-70 range, Alic...
Shutter Island Fends Off Cop Out and The Crazies
Despite winter storms in some areas of the country keeping people home the top five movies accounted for over $80 million. For the second straight weekend Shutter Island topped the box office. Falling a reasonable 45% from its massive opening last weekend it was able to pull in $22.2 million. The movie has already made back its budget which was a relatively modest $75 million in just 10 days. The openings for Cop Out and The Crazies were solid but unspectacular.
Bruce Willis and Tracy Morga...