2K Sports today announced the "Uncover the Cover" campaign for NBA 2K13. Clues to who will be on the cover are hidden and later revealed through this Facebook app. Tiles from the current image will be lifted exposing the clues and eventual cover art when certain benchmarks have been reached in the number of tweets posted using the hashtag #uncovernba2k. At no point does the company refer to a single cover athlete which could mean multiple players. There would be nothing more timely than p...

The weeks following E3 are generally slow to deliver news as companies settle in following their announcements and showings and prepare for upcoming marketing pushes as respective releases near. That has been the case at this point with pretty much every sports game slated for the fall - but NBA 2K13 is in such position of strength that smaller or even vague details can be mentioned casually that are ultimately worthy of discussion. (more…)...

2K Sports has released a full description of what to expect with the All-Star Weekend content for NBA 2K13 which will be provided with pre-orders. The info confirms (as expected) that Michael Jordan will be back and presumably so will other legends and classic teams. It remains unclear whether the Rising Stars Challenge will simply be rookies vs sophomores or involve choosing teams from the pool of players like was done this last year with Shaq and Charles Barkley. It's also important to not...

As a content add-on for NBA 2K13 which is being held back from the base product as a pre-order bonus the All-Star Weekend package has considerable value but the process chosen to offer it has at least one large drawback.  (more…)...