Author Archive
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Press Row Podcast: The evolving marketing of sports video games
In recent years video game publishers have made dramatic shifts in how they promote their upcoming products. Whether it’s holding back information longer or who it is that gets early access to spread information and media, the marketing landscape has changed as fewer games are released and they become more reliant on generating year-round digital revenue. In this episode of the Press Row Podcast we discuss why marketing tactics are evolving and whether any consumer concerns are jus...
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The changes being made for Ultimate Team with Madden NFL 18
Despite release being only a few weeks away EA Sports has until now been curiously quiet about what's been done for Ultimate Team in Madden NFL 18. The revenue-generating mode has generally been promoted heavily in advance to get players back on board and help drive pre-orders. That tactic was seen earlier this week with FIFA's big rollout even though that game won't be out until the end of September. Many of the changes taking place for MUT this year are based off community feedback. Tho...
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WNBA to debut in NBA Live 18
Back in April it was discovered that the WNBA would be included in some form within NBA Live 18. That was confirmed today as EA Sports released the first information on the upcoming game since showing off "The One" career mode at EA Play in mid-June. (more…)...
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NHL 18 beta extended and open to all
As expected EA Sports has opened and extended the beta for NHL 18. Originally scheduled to come to a close yesterday the beta will now run through August 8. Codes are no longer needed as it can simply be downloaded from the PlayStation Store and Xbox Live Marketplace. Three different modes are featured in the online beta. Play the new arcadey NHL Threes, standard head-to-head, or EASHL in traditional 6-on-6 or the new 3-on-3 format. Impressions from the beta have trended positive towar...
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Soundtrack for Madden NFL 18
EA Sports today revealed the full soundtrack for Madden NFL 18, which features 32 songs and the ability for them to add more throughout the year. A Spotify playlist has been put together but it includes only 14 of them at this time. The theme is described as being "an audio experience inspired by game day and the unique features of Madden." (more…)...
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Unlock the entire roster in NBA Playgrounds with $10 DLC
One of the bigger complaints with the design of NBA Playgrounds relates to the manner in which players are obtained. Playing the game leads to earning new card packs, but it's completely luck of the draw and at a certain point duplicates end up taking over the openings and frustration sets in if seeking one or more specific players. Some people may have received the player/s they wanted most right away and others may still be waiting for them to fall into their laps. Saber Interactive has...
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The new features revealed for Ultimate Team mode in FIFA 18
EA Sports today rolled out details on what to expect from the incredibly popular Ultimate Team mode for the upcoming FIFA 18. Included are 16 legends from the past that receive three different card versions based on specific moments in their respective careers, single-player matches against teams created by various personalities, and daily and weekly objectives. (more…)...
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All the player ratings for Madden NFL 18
With just a couple weeks now until Madden NFL 18 goes out through EA Access the entirety of the ratings for the league have been revealed. Below are looks at the top rated players by position which includes some analysis of rankings and highest attributes. Rookies Quarterbacks Running Backs Wide Receivers and Tight Ends Defensive Ends and Tackles Cornerbacks and Safeties Inside and Outside Linebackers Now also a spreadsheet can be viewed and sorted featuring every player and individu...
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