Somewhat lost in the news yesterday that Electronic Arts has several years ahead under current deals with the NFL was the lack of specifics relating to terms. Many reports that followed have made the assumption nothing changed through the process despite evidence to the contrary. Just two years ago it was made clear that EA would not re-up without new consideration to the market value of the license and their standing as the only company prepared to release a product up the the league's stan...

In 2011 the exclusive NFL license with Electronic Arts was extended an additional year taking the deal through what would be Madden NFL 25. Given the lack of any comment from the parties speculation as to what was taking place behind the scenes has naturally occurred and rumors originating from unreliable sources have swirled. The two previous extensions were made two years in advance of expiration yet here only a matter of days remained until it would presumably end. At some point, wi...