A little over a month ago EA Sports President Peter Moore launched a community based blog. While some were interested in the content that was overshadowed by the fact that the entries were being posted in a forum. Not exactly the most visually appealing way to present it or the most user friendly to interact and leave comments. At various places where the news of the blog being started appeared there turned out to be more discussion over the format than the general idea or content.
Thankfully that problem has been addressed and the blog is now an actual blog with its own web address. You can check it out at itsinthegame.ea.com
Included along with the new site launching is another entry. This one discusses topics such as how EA responds to feedback given through the blog, the Nascar and upcoming NCAA 09 Wii cover announcements, and the new original IPs that remain unannounced but are in development.