New Innovative Madden On The Way

During a conference call today EA CEO John Riccitello mentioned an “innovative and new take on Madden” would be arriving in the upcoming fiscal year. No further details were provided which means speculation is naturally going to spiral out of control. Given that he stated this “new take on Madden” would arrive sometime in fiscal 2011 (April 2010-March 2011) it is probably not at all related to the standard yearly version of Madden that will release for the 360 and PS3.

I would think the statement would most likely be in reference to the Wii where Madden has really struggled to gain traction and actually fell off this year from already low sales numbers. EA Sports could try and revamp Madden for the Wii again or maybe Riccitello was making reference to the NFL Trainer game that has been rumored but yet to be announced. It could also be related to Project Natal which will launch in November opening the possibility of a motion controlled version of Madden for the 360.

This statement though does come just days after announcing that Mark Turmell has joined EA as the Creative Director for NCAA Football and Madden. Whether it is just a coincidence or if the two pieces of news are linked in some way is something to consider.