Facebreaker will release at lower price
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It appears that Facebreaker will be the next EA Sports game to get a price reduction. This follows the releases of March Madness 08 and FIFA Street 3 ($50) and NFL Tour ($40) which all had an initial sale price lower than the standard.
Gamestop has now updated Facebreaker with the new information (“price drop” of $10) which turned out to be the first indications for those previous releases as well. As of now it looks as though Facebreaker will sell for $50 which is the same as the upcoming NFL Head Coach 09 sell for on its own.
Given that this is an arcade style game kicking off what EA would hope to become a franchise it makes a lot of sense to open it up at a lower price. They’ve already put a great deal of effort into creating awareness around the title. Early indications seem to be that there is a lot of interest in the game so releasing at a lower price point will make it easier for those people to give it a chance. While many of the EA Sports franchises have become a yearly staple for consumers it makes new IP a challenging sell.