Press Row Podcast: NBA 2K20’s Rocky Launch

NBA 2K20 arrived with its usual high expectations from its huge number of fans only to be met by frustrated consumers who campaigned to get their voices heard through social media. The result was the unprecedented achievement of getting the hashtag #fix2k20 to become the top trending topic on Twitter due to hundreds of thousands of tweets attached. In this episode of the Press Row Podcast we discuss the various issues that led to the uprising and what such a movement means for the NBA 2K franchise now and for the future.

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