Press Row Podcast: NBA Live in for another shake-up

EA Sports has been unable to recover from the attempted reboot of NBA Live as NBA Elite while at the same time seeing their competition flourish to become a juggernaut. It’s been six years but the company has yet to produce a compelling quality product since that fiasco and in the process consumers have lost all confidence in the Live brand. The series can’t escape its past.

Knowing that a shake-up was necessary EA yesterday confirmed the first report of Live being pushed back to 2017. Despite that acknowledgement uncertainty will continue to surround the series as there’s no guarantee it will again see the light of day on consoles. If it makes it back as currently scheduled the form in which it does could be very different than what consumers have become accustomed to with traditional annualized sports games.

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