The future of NBA Live appears bleak

The news on NBA Live 16’s abysmal sales has brought into greater focus the precarious position the series finds itself in now. With a brand that seems irreparably damaged, at some point EA Sports will be forced into the decision of shutting it down for good, or spinning it into something dramatically different than it is now.

With that in mind, Rich Grisham and I discuss the current situation for NBA Live, how it ended up in this place, considerations that the company has been and will be making in regards to its future, and possible alternative options should they desire a continued basketball presence in their sports gaming portfolio.