Cover of NBA 2K13 Being Slowly Revealed Through Social Media Activity

2K Sports today announced the “Uncover the Cover” campaign for NBA 2K13. Clues to who will be on the cover are hidden and later revealed through this Facebook app. Tiles from the current image will be lifted exposing the clues and eventual cover art when certain benchmarks have been reached in the number of tweets posted using the hashtag #uncovernba2k.

At no point does the company refer to a single cover athlete which could mean multiple players. There would be nothing more timely than pulling out a Dream Team cover and theme this year. That would be the ultimate scenario but if not them who would you like to see make up the cover for NBA 2K13? And could this be the cover partially revealed?