NBA 2K11 My Player Adds Endorsements

Continuing with the My Player mode related announcements for NBA 2K11 this week is the addition of endorsements. So far this week 2K Sports has revealed press conferences and signature shoes and now comes the endorsements. “Become a star in My Player mode and you’ll get sponsorships from iconic brands. What sponsor would you most like to have? Jordan Brand? Gatorade? Sprite? 2K Sports???”

As I alluded to yesterday I think this particular aspect of off-the-court development being brought in can potentially take the mode to the next level. Again though it has to be engaging and dynamic. Other games have had career modes that have attempted these things unsuccessfully. What do you think about the addition of endorsements to My Player?