In an update to a story posted last night EA Sports has contacted me in order to inform that they have no intention to sue over the South Park episode. The source of the story, Daily Informer, was inaccurate with the posting of the information or just flat out made it up.
“Reports that EA SPORTS plans to sue the creators of South Park are false.”
This certainly makes a lot more sense as I was initially really surprised at the idea they would sue. The show, given the demographic that watches, acted more as free promotion than anything that would be damaging to EA Sports.