The season premiere of South Park focused on the epidemic of “sex addiction” spreading throughout the country which of course made Tiger Woods the biggest target. There was a good deal of free publicity for EA Sports as the show made reference to the company and Tiger Woods 11 on multiple occasions. I mean, even look at the cover art there, they got it accurate with Rory McIlroy included. As Cartman states “EA Sports outdid themselves this time” with the version of the game they are playing. The game popped up at different times throughout the episode, but continue on to check out two segments!