Weekend Box Office Predictions 2/26

Coming off an exceptional opening for Shutter Island it will face some competition for the top spot this time around. The comedy Cop Out and the horror remake The Crazies arrive this weekend.

Starring Bruce Willis and Tracy Morgan the buddy cop comedy Cop Out hopes to be a fun option for moviegoers. The stars appeal to different demographics which should provide increased potential at the box office. Reviews have been horrible, which should have some impact, but probably will not hurt the opening weekend too much. In enters the marketplace as a fresh comedy option with no real direct competition to deal with.

Director Kevin Smith has a history of sparking controversy right around the release of his films and that was the case again this year with his public battle against Southwest Airlines. That, though, seems unlikely to make for additional interest in the film. Marketing has been heavy and awareness appears to be high. Cop Out could finish with about $20 million.

A remake of the 1973 George A. Romero film, The Crazies is receiving generally positive reviews which could boost its take. Horror, zombie-like pictures tend to have a built-in audience with the opportunity to attract a larger audience should there be good reviews or good word of mouth. There is no big star power here but that isn’t necessary for this type of movie to do well.

Competition wise The Crazies will have to deal with last week’s #1 Shutter Island, which also has a heavy, dark feel to it. Also the original isn’t all that well known so as a remake it may not have the same pull as others have. Despite that I think it will do well based on being a quality offering with an always attractive subject matter. Look for The Crazies to make around $15 million.

Opening Predictions
Cop Out: $20 million
The Crazies: $15 million