While Valentine’s Day won’t open until Friday Warner Brothers is already pushing forward with a sequel to be named New Years Eve. It will have a similar theme, covering a 24 hour period around the holiday with some of the same characters from Valentine’s returning for the sequel.
An early read on the box office potential of Valentine’s Day has it headed towards an opening of over $30 million. Considering how many big stars are involved in the movie it would probably come as a surprise that the budget was only about $50 million. Given that the production was arranged to allow the talent to film quickly and move on the stars accepted reduced salaries or back-end returns. The sequel will likely take the same path if Valentine’s proves to be a big hit.